WHO: Person

FOCUS: You

GOAL: Display your own personality.

Isolate the essence of the elements that catch your attention when you observe influencers in action. How do you feel when you observe their behavior? Consider the audience they play to and determine if your audience is the same. Then determine whether you wish to mimic their behavior or to be yourself.

As you work your way through this dimension, consider the overall essence of the influencer. Are you focusing on the flash(external characteristics) or the essence (internal characteristics) of the influencer? Specifically what do you hope to achieve by mirroring the characteristics of someone else? Why not display behavior that shows what’s inside of you?